Module 1: Introduction to Digital Marketing

• What is digital marketing?
• Digital vs traditional marketing
• Customer behavior & online funnel
• Types of digital channels

✅ Module 2: Website Planning & Creation

• Domain, hosting basics
• WordPress setup
• Landing page design
• Website structure, UX/UI basics

✅ Module 3: Search Engine Optimization (SEO)

On-Page SEO

• Keyword research
• Title, Meta tags
• URL structure
• Content optimization

Off-Page SEO

• Backlink building
• Guest posting
• Social bookmarking

Technical SEO

• Website speed
• Mobile optimization
• XML sitemap, Robots.txt

✅ Module 4: Search Engine Marketing (SEM) / Google Ads

• Google Ads introduction
• PPC campaign setup
• Display Ads
• Video Ads (YouTube)
• Shopping Ads
• Conversion tracking

✅ Module 5: Social Media Marketing (SMM)

• Facebook & Instagram marketing
• LinkedIn marketing
• YouTube channel growth
• Social media content strategy
• Paid ads (Meta Ads)

✅ Module 6: Content Marketing

• Blog writing
• Copywriting basics
• Content strategy
• Video content creation
• Content calendar management

✅ Module 7: Email Marketing

• Email campaign creation
• Automation tools
• Lead nurturing
• A/B testing
• Campaign analytics

✅ Module 8: Affiliate & Influencer Marketing

• Affiliate networks
• Commission models
• Influencer collaboration strategies
• Tracking affiliate sales

✅ Module 9: Web Analytics

• Google Analytics
• Traffic tracking
• User behavior analysis
• KPI measurement
• Reporting dashboard

✅ Module 10: E-Commerce Marketing

• E-commerce setup
• Product listing optimization
• Sales funnel
• Retargeting ads
• Payment gateway basics

✅ Module 11: Online Reputation Management (ORM)

• Managing reviews
• Handling negative feedback
• Brand monitoring tools

✅ Module 12: Marketing Automation & AI Tools

• CRM basics (HubSpot, Zoho)
• Chatbots
• Automated email sequences
• AI tools for content, SEO, design